Writing social media blog posts is good for businesses and individuals looking to interact with people. Social media platforms like Twitter have become the way how we communicate and interact daily.
People spend a lot of time on social media daily, creating many opportunities for individuals and brands to reach out to new audiences.
Twitter was developed as a “microblogging” platform that users can utilize to share short instant messages called “tweets” with others. This sets it apart from other social platforms.
Many brands use Twitter to push their products and services and increase their reach. So, if you want to join the masses and use Twitter blog posts to your advantage, you have come to the right place.
This article will discuss what you need to write a blog on Twitter, the rules for writing content on Twitter, the skills you require to write a successful blog, and other tips to help your blog thrive.
And when you’re finished, take a look at our other Twitter guides:
- How to Write a Twitter Bio
- What Does a Social Media Manager Do?
- Twitter Character Limit: How Many Characters In A Tweet?
What You Need to Write a Blog on Twitter
Over the years, Twitter has grown to accommodate more interesting features. As of 2019, Twitter had 290.5 million monthly subscribers, according to Statista. This will grow to at least 340 million by 2024, statistics show.
These figures show how much potential there is for your Twitter blog, business, and brand to thrive.
Writing a good Twitter blog post is quite easy but requires a few things. Here are the things you require:
A Twitter Account
The first step is to create an account so that you can become a part of the world of Twitter. Do this, and you’re on your way to starting your very own Twitter blog.
An Extensive Profile and Twitter bio
Your Twitter profile is like an identity card. It shows people who you are, what you do, and what your brand is about.
What’s on your Twitter profile? What does it say about your brand? These are some of the questions you need to answer.
You can add a name, location, description, or bio on Twitter. You can also add a link that can lead to your website or other social media accounts.
Follow Twitter users that you think will resonate with your brand. You can gain Twitter followers by following people sharing the same content as you or people you think are your potential audience. Convert Twitter users to followers using features like “search” and “hashtags.”
Twitter Marketing Strategy
The next thing you’ll need is a Twitter strategy. This strategy is like a blueprint of how you plan to sell yourself or your brand on Twitter. Your Twitter marketing strategy is very important. This will help you streamline your content and how you “sell” to your Twitter followers.
The last thing you need to write a Twitter blog is the actual content you want your audience to see. You can create content with texts, pictures, videos, or a combination of at least two.
As you add more content, they get included in your Twitter feed. This is where your audience can view them at any given time, depending on their need.
Skills Required to Write a Successful Blog on Twitter
As a Twitter blogger, there are skills you need to make sure you attain success. Here are some of those skills.
Twitter limits you to 280 characters per tweet. Keep in mind that this is not 280 letters but characters. Therefore, you need to be able to convey your content in the most concise way possible.
Granted, you can tweet as many times as you want, but your readers could easily get bored, so it is best always to say what you need to in the shortest way possible.
This is a skill that often gets taken for granted. Nevertheless, it is an important skill to have. Imagine going through someone’s content and finding multiple typographical errors. Would you want to read to the end?
Little mistakes like misspellings or wrong placements of words can deter readers, so you must focus on improving your proofreading skills.
Having vast vocabulary ties in with being concise. You need to be able to get your point across with as few words as possible. Hence, you require shorter and more descriptive words, which is where vocabulary comes in.
Sense of Humor
At the end of the day, Twitter is still a fun place where people come to share ideas and banter. Adding a sense of humor can help grow your brand, and you can even write content based on the latest happenings.
Rules to Write Content for Twitter
Twitter has a wide range of functionality, which makes it the go-to place for people looking to sell a product or service and increase reach. However, this can be difficult if you don’t know how writing content for Twitter works. Here are some rules to follow when writing content for Twitter.
Write Engaging Content
Engaging content does better on platforms like Twitter. Making your content engaging should be part of your social media marketing strategy. Users share several tweets on Twitter every minute. Therefore, creating engaging content is one way to stand out and encourage your audience to share or retweet.
Define Your Target Audience
Defining your target audience is another rule you need to apply. You cannot target your content to everyone, so you need to ensure that your content speaks to your target audience. Design them to capture the attention of your audience at first sight.
Use Short URLs
Twitter has a limited character space. Using shortened URLs or links is a great way to maximize your space and keep your post attractive. Shortened links have proven to drive more website traffic than longer ones. Websites like “Bitly” can help you shorten your links.
Similar to other social networking platforms, hashtags work on Twitter. Trending hashtags are a way to drive more traffic to your blog post and reach out to new audiences.
Use Images and Videos
Images and videos can do more to capture an idea than your limited texts. A combination of a powerful headline and a photo or video can do the trick better than plain text.
Define Your Tone
How do you want your audience to perceive your brand? Do you want to sound formal or informal? Or would a combination of both do the trick? Decide on how you want your audience to view you and stick to it.
Defining your tone is part of building your brand, and it gives you originality. People see your blog post, and the tone already tells them the post is yours, even if it was a shared post.
Use Viral Words and Phrases
There is always viral content on Twitter, which has to do with specific words or phrases. You can use these words and phrases to your advantage and add to your content.
Other Tips to Write Content for Twitter
Some other tips you can apply when writing Twitter content include:
- A helpful and friendly tone when writing content will be of use as Twitter is a personalized social networking platform.
- Always verify that your links are working before you share them. A bad link equates to a bad post, defeating the purpose of that post.
- Use the retweet feature. Quoting other relevant tweets with your own idea is an excellent way to create and share content. It is fun, easy, and widens your reach.
You will find it easy to write a Twitter blog if you stick to the rules of keeping your content engaging and ensuring your blog posts are in line with trends. Twitter has endless possibilities, and starting a Twitter blog is one way to tap into them.