Why Social Media Is Important?

Social media has been around for a couple of years, and with time, people have developed new ways to use it, both positively and negatively. Regardless, social media is still crucial to this contemporary world. So, why is social media important? 

This article will cover the advantages and disadvantages of social media, answer the questions if it is actually useful and how it can help you grow your business.

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Advantages of Social Media

Easier to Connect

One of the primary reasons why social media is important is because it allows people from around the world to connect. Whether you are trying to stay connected with loved ones or create new relationships with people, social media has made the process significantly easier.

These social platforms also allow you to reconnect with old friends and reignite the relationships. In addition, these relationships, be it with family members or friends, have helped many people receive support during difficult times. It made them feel as though they were not alone.

Reduces Stigma Around Sensitive Topics

Social media platforms have provided a way for people to spread information and awareness about many topics, from mental illnesses to sexualities. 

These are rarely discussed or known topics, and even those with enough knowledge could not adequately spread awareness. Fortunately, social media has become the middleman allowing individuals to educate others and create awareness surrounding all topics. 

For example, we have celebrities who have come forward to talk about certain struggles they have. Seeing people deemed “perfect” come out to admit that they also struggle just like everyone else has reduced the stigma surrounding specific topics.

Better Habits and Routines

Similar to real-life associations, you tend to pick up habits from people you have in your social media circle. So, people you frequently chat with or socialize with can indirectly affect certain things you do, for example, watching a friend post about taking a class you’ve always wanted to take. The best thing about this exposure is that you can determine what you see and who you interact with. Hence, you can create a space that is filled with positivity..

Safe Space for Introvert and Socially Anxious Individuals

Many people dread social settings; they find face-to-face conversations and interactions tiresome and draining. This is one of the reasons why social media is good. It allows people to interact safely with others at their own pace in a safe manner. Social media enables these people to feel less shy and more outgoing without the fear of people staring at them. Social networks allow people who dislike socializing to make friends and feel comfortable with social interactions.

Disadvantages of Social Media

Disadvantages of Social Media

Lack of Privacy

One of the biggest problems with social networks is that social media users barely have any privacy. From sharing inappropriate information to reporting daily activities, most people tend to disclose all aspects of their lives without even realizing it. Some even unknowingly share their location with the general public, which leaves them at risk of mischievous people finding them. Furthermore, security agencies worldwide would have access to the information people post online, meaning that your privacy is compromised.


Bullying has always been a problem, but the innovation of social media has morphed it into cyberbullying, which is a bigger problem. There are numerous ways to bully an individual online, from using fake accounts to send death threats to sending psychologically disturbing images and videos. 

Due to the nature of these fake accounts, the users are typically hard to find. Sometimes, these bullies do not even attempt to hide their identities. The issue of cyberbullying increases every day and tends to affect the mental health of those being bullied. Despite the significant advantages of social media, knowing about cyberbullying can help you navigate these platforms and maintain solid mental health.

Lack of Expressiveness

Social media has dampened the quality of conversations that most people have. This is because social media conversations need to let people adequately express their emotions. Thus, you are left with people who do not know what the other person is feeling or how they would express themselves if the conversation were happening in a face-to-face situation.

In addition, it does not allow people to celebrate milestones as they once did. This constant restrictive expression could affect how you react to situations in a real-life scenario.


Like most people, you want to perform as optimally as possible when playing a game or working on a project. After accomplishing what you set out to, you will feel a rush of dopamine and other happiness-backed hormones. This is how social media works.

When you post an image on Instagram or a tweet on Twitter and get lots of engagement, you get excited because you feel that dopamine rush. Therefore, your mind registers these engagements as rewards, and you continue to seek this feeling. That said, this is not the only way social media can elevate your mood. There are other activities that your brain registers as rewards and seeks to experience again.

Why Is Social Media Actually Useful?

Why Is Social Media Actually Usefu

Despite social media’s drawbacks, the benefits far outweigh the disadvantages. Social media has created a community where individuals can connect with loved ones, create new relationships, and maintain old ones. It has also allowed those who would not socialize to create a safe space where they can interact.

The most important aspect of social media is that you can easily share information. This ease allows individuals to educate others on specific topics. Also, people can quickly ask for help in emergencies, such as finding missing people or requesting financial assistance. Furthermore, social media could be seen as an escape where people can go and smile, laugh, or simply have fun.

How Can Social Media Help Your Business Grow?

How Can Social Media Help Your Business Grow

As mentioned, social media is a fantastic space to communicate with millions of people around the world. So, it is safe to say that it can help you grow your business. Here are some reasons why social media is important for your business.

Increases Online Presence

Before you can sell your products or services, your target audience needs to know about your brand and what it is all about. This is where online presence comes in. Your online presence informs your customer base about what you sell. It solidifies trust and proves your authenticity. Therefore, it is important that you post relevant content often and interact with consumers through comments and reviews.

Furthermore, an increased online presence attracts followers, potential customers, and employees because they can see your business from the outside and want to be a part of it. 

Use proper hashtags and geotags to ensure your content reaches your target audience. Also, it is best not to invest time on social media platforms where you won’t find your audience. As a business owner, determine your audience and focus on them.

Improves the Number of Feedback

No business is perfect, and most strive to improve on these imperfections. One of the best ways to do so is to receive feedback from your consumers. You can receive feedback from both current and potential customers. This way, you can figure out what you are doing right and what you are doing wrong and improve where you can. You can even take it further by engaging your audience with questions and voting polls. This information can help you better your business and keep it afloat in the long run.

Advanced Social Media Marketing Strategy

Social media has made it easier to advertise your business online. You can easily create a business profile for free and start promoting your business. However, many social media platforms, such as Instagram and Facebook, allow you to pay for ads, meaning you can reach a wide audience. 

Using these platforms, you can reach a specific audience based on age, gender, location, and more. You can immediately start using these advertising features, which come with various price ranges for any budget.


Ultimately, social media is a powerful tool that has become essential to our daily lives. The convenience of staying in touch with loved ones, sharing information, and creating safe spaces cannot be overemphasized. It is also worth noting that it is a beneficial tool for growing your business organically. Social media has numerous positive effects that should not be overlooked despite its drawbacks.

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