Tweet on twitter

According to Elon Musk, Twitter is the digital town square where anyone can break the news. And we definitely agree that Twitter is the place to stay in touch with the latest news and trending topics. But something else that makes the platform so popular is the tweet.

A Tweet on Twitter is a small piece of content that is delivered to followers in real-time. A single tweet can also contain images, videos, links, or memes. You can also add threads, replies, or hashtags to weave your tweet into another conversation.

Besides, it takes very little effort to tweet or reply to a tweet which further explains why tweets are so popular.

Of course, a great tweet will spark conversation and keep your followers engaged. But what makes the perfect tweet on Twitter?

In this article, we will take a detailed look at best practices for Twitter that can help you craft an attention-grabbing tweet.

How to Write the Perfect Tweet: Best Practices

twitter content

A tweet has an average lifespan of 24 minutes. Unfortunately, Twitter is a wealth of content, and with about 6,000 tweets being released every second, your tweet needs to cut through the noise to stay relevant.

But crafting a tweet that shouts ‘read me’ isn’t easy. We know just how hard it can get to squeeze valuable click-worthy Twitter content inside a 280-character limit.

The good news is that tweeting can be mastered just like any other skill. Below, we have compiled some best practices for Twitter content that have been tested over the years and shown to come up on top when crafting tweets that get attention.

Tag People and Brands

Like other social media platforms, Twitter is more about being sociable. If you want to get the most out of your tweet, then you need to interact with others.

One great way to do this is to tag influencers, potential customers, and brands.  Mentioning others in your tweet increases engagement, acknowledges others, and also strengthens brands and influencer marketing relationships. Besides, most tagged users will most likely retweet or reply to the mention, which increases your tweet’s reach.

Please ensure you include the Twitter handle of your mentions so that they can be notified of the mention.

Make Use of CTAs

Don’t underestimate the power of CTAs, so if you want your followers to take action, tell them what to do. Ask them to retweet, comment, like, download, follow, or click a link.

A call to action in your tweet can boost the engagement rate greatly and help you meet your marketing goals. Ensure your CTAs have powerful action words that will motivate your audience to take action.

Write With a Sense of Humor

Funny tweets always get results on Twitter. There are numerous examples of comical tweets that have gone viral on Twitter.

Add a humorous appeal to your tweets by using funny words, memes, emojis, or GIFs. This will definitely grab your audience’s attention. Such features also make your business tweets more appealing and help your followers understand the emotions behind the tweets.

Humor further humanizes your brand allowing people to better relate to any of your social platform content. Further, more people are likely to retweet your tweet if it’s fun and interesting to read. Of course, always ensure the humor is appropriate.

Be Simple and Specific

Nothing makes a tweet a disaster than adding difficult and irrelevant words. Remember, every word on your tweet counts, so make it worth it. Use easy language that is simple to understand.

Also, due to the short nature of a single tweet, be specific. Remember, most people come to Twitter to get information. So, if you don’t get straight to the point, your target audience will quickly move on to the next tweet.

If you want to share lots of information, use the Twitter thread feature rather than using a tweet. Being specific further lets your audience know what to expect, and this can compel them to click on a video or a more detailed post.

Don’t Forget About Power Words

Using power words as part of your Twitter strategy will always evoke emotions and instantly grab your audience’s attention. Power words also inspire people to take action while increasing the conversational nature of your tweet.

Add power words to your tweet and make it stand out. As mentioned earlier, you should also use power words in your CTAs. For instance, if you’re offering a new online customer service course, instead of saying, ‘Sign up for my course,’ you can write, ‘Master online customer service now.’ The words ‘master’ and ‘now’ are power words that create a sense of urgency and prompt your audience to take action.

When incorporating power words in your tweets, remember to use them in a natural way. Otherwise, they will sound unnatural, and your followers will see right through them.

Also, be intentional about the emotions you want to evoke and the potential customers’ needs you want to address. To make effective tweets using power words, use them in crucial places in your tweet.

A few examples of power words you can use in your tweets include:

  • Unlock the secrets of – This creates a sense of intrigue
  • Limited slots available – Creates a sense of urgency
  • Transform your career with our proven strategy – Creates a sense of credibility
  • Life-changing, eye-opening, mind-blowing – Creates a sense of excitement and trust
  • Unlock the trade secrets, jaw-dropping, sneak peek – Invokes curiosity
  • Bestselling, inexpensive – These encourage reader engagement

Choose the Right Time

If you don’t want your tweets to go unnoticed, tweet at the right time. Posting captivating tweets while your wider audience is online is one of the best ways to get maximum clicks and engagement.

Choosing the right time to post depends on your target audience. So, check your Twitter Analytics to find the best times to tweet. You can also leverage past research done on the best time to post on Twitter. For instance, based on data collected by most brands, lunch hours, early mornings, or late evenings when people are traveling to and from work are safe times to tweet.

Also, weekends are the least favorite days to post on Twitter, as most of your active users are busy with personal stuff.  Additionally, experts recommend that 2 to 3 posts per day are ideal on Twitter.

Use Hashtags

Leveraging the power of hashtags can help your tweets get the right response. Unfortunately, most brands misuse hashtags on their social media posts which beats the relevance of using them in the first place.

Adding hashtags to your tweet or header image gives it relevance and allows people to find you.

To use hashtags effectively, follow the below tips:

  • Use relevant hashtags that relate to your brand or the message you’re trying to convey in your tweet
  • Don’t overuse hashtags; the less, the better, and most experts recommend not using more than two hashtags per tweet
  • Use hashtags that are easy to spell and remember
  • Make use of popular hashtags that add relevance to your tweet
  • Use hashtag analytic tools to discover the best hashtags for your content
  • Use the explore tab to get the advanced search of trending hashtags that you capitalize on
  • Don’t add capital letters to your hashtags, as this makes them harder to read
  • Don’t use hashtags that have been used recently in a context that might confuse your followers
  • Use Twitter-branded hashtags to add a visual appeal to your tweet

Listen to Your Audience

Suppose you want your audience to have a reason to follow you and engage with your tweets; listen to them. Figure out what your audience needs and the types of content they find helpful.

When you provide valuable content to your audience, your tweets will bring in more positive results. Listening to your audience will further help you develop tweets that speak directly to your followers. Such personalized tweets will most likely grab the attention of your readers.

If you aren’t sure what your audience is looking for in terms of product ideas and features, ask them. Asking questions in tweets can give you valuable insights into your audience. You can also encourage live audio conversations on Twitter Spaces or live streams to learn more about your audience. Another option is to use a Twitter listening tool.

Other Tips

In addition to the above Twitter practices, other tips that you can use to help you create attention-grabbing tweets include:

  • Add videos and relevant images to increase your tweets’ visual appeal
  • Use data and numbers in your tweets to make informational content
  • Have a posting schedule and follow it
  • Be consistent in building a loyal fan base
  • Tap into relevant trends to increase exposure
  • Humanize your brand to make your tweets stand out


Creating tweets that spark larger conversations and build your following is easy once you master how to craft the perfect tweet.

Hopefully, after reading this article, you can get started on the journey to writing awesome tweets. Be sure to share with us examples of tweets you crafted using our sure-fire tips above in the comments section below.

Maddie Schultz
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