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If you want to take posting on X, formerly known as Twitter, seriously, then there are a few things you need to familiarize yourself with – especially when it comes to metrics that can help you measure whether your account is actually performing well or needs some help, for example in the form of promotion. 

Impressions is one of those – but what exactly are they, why are they important for you as a content creator, and how to increase Twitter impressions using promotion? That’s what we’ll be talking about here. 

What Are Impressions and What Is Their Purpose? 

Before we go into a deep dive about how to promote your content on X, let’s talk about the basics – what are impressions, and do they have an impact on the monetization of your account?

To put it simply, the number next to impressions is the total number of times X (Twitter) users have viewed your post. It doesn’t matter if someone follows you or not – if they viewed your post, their view will be counted towards impressions. You should also know that multiple views are counted as separate impressions even if they come from the same account – so if someone views your tweet five times, those are five impressions and not one. 

It also doesn’t matter how they came across your post – whether they searched your account specifically, came across it on their feed, or searched up a hashtag and saw your post as a result – they all carry the same weight and will be counted as one impression. 

Why Are Impressions Important

Impressions are one of the metrics that tell you whether your posts are performing well. They also give you an idea about whether what you’re doing is working or your social media strategy needs improving. 

It’s important to know that a high impression number doesn’t always mean a good thing. High impressions should go hand in hand with high other metrics, such as likes, retweets, followers, and comments – if it doesn’t, it might be time for a change. 

Another thing impressions are important for is monetization. X creators can earn a percentage of ad revenue when they meet certain criteria – impressions are one of them, as to be eligible, you need to accumulate at least 5 million organic impressions within the last 3 months. The other two are you have to have at least 500 followers, and be subscribed to either X Premium or Verified Organizations. 

How to Promote a Tweet on X and Boost Impressions

There are many ways to promote your posts on the platform, some more effective than others. 

Quick Promote 

If you’re looking for a way to promote a specific tweet, or it’s your first time using any kind of ads, and want to learn the ropes before going full in, then Quick Promote might be the right solution. 

So, how to promote tweets using this feature? Here’s a short instruction: 

  1. Go to the “Posts” section of your profile on the X app. 
  2. Select the tweet you want to promote – there should be a “Promote” button at the bottom. 
  3. If you’re using this promotion method for the first time, you will see a short explanation of what the service does. 
  4. Click “Get started” and pick the goal you want to achieve. There are two for you to choose from – “Boost Engagement” and “Get More Link Clicks” (for posts containing URLs).  
  5. Select the audience you want to reach, including age, location, and gender. 
  6. Decide on your budget and the duration of your promotional campaign. 
  7. Make sure everything looks alright in the overview of your order – at this point, you can still go back and make changes. 
  8. Add your payment details, pay for the campaign, and let X do its thing. 

Take Advantage of X Ads Manager for Twitter Tweet Promotion

X itself gives you an opportunity to promote your account using their ads services, similar to Facebook Ads or Instagram Ads. 

One definite advantage of this option is that you are using a direct X (Twitter) service, which can give you a bit of peace of mind about its legitimacy. Additionally, you can adjust the campaign to fit your specific marketing goal, whether that’s driving up your impressions, driving traffic to your website, or getting people to take some other form of action. 

Of course, like with everything else, there are downsides to it. According to some users who tried it, it’s difficult to get help due to their unresponsive customer service. Another thing we’ve seen complaints about is prices – based on some users’ opinions, it’s easy to spend the daily budget in just a few minutes. 

So, while there are pros to using X Ads, there are also some negatives that should be taken into account. 

Grow Your Followers

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It’s simple math, really. The bigger your audience is, the more people your tweet will reach and the better your impressions analytics will be. Unfortunately, growing your following can take weeks, months, or, in some cases, even years, especially when you’re working in a niche that might not be as popular. 

There are a few things you can do when your objective is to not only grow followers fast but also attract ones that will stay rather than unfollow after a few days, including: 

  • Post consistently – To keep people engaged, you need to have a consistent posting schedule, with some posting as often as 3 to 5 times a day. 
  • Engage with other small accounts – X (Twitter) is a community and if you want to succeed, you should become a part of it. Interacting with other small creators or brands can be a great start, as their followers might see you and decide your content is something right up their alley. 
  • Interact with the followers you have – If you already have some followers, make sure to interact with them. Comment on their posts, create some fun pools for them to vote in, create a discussion – anything to make them involved, as it can go a long way between a follower that actually contributes to engagement and one that is just a number on the followers count. 

While it might seem like a lot of work, in the long run, it will be worth it, as creating a loyal audience can make a world of difference as far as the longevity of your account goes. 

However, what if you don’t have the time or just don’t want to dedicate your time to growing followers and would rather focus on creating content? 

There are actually some tools to help you do it quickly AND organically – and Twenvy is one of them. With our Twitter grow service, you can take your account to a whole new level organically. The followers you get from using our service are not new accounts – they come from actual accounts interested in your niche, so you know their interest is genuine. 

Aim for a Viral Tweet 

A viral post is probably one of the best organic promotions you can get on social media apps like X (previously Twitter). One viral tweet can significantly improve not only your overall account impressions but also individual impressions of your tweets, as people might be intrigued to see more of what you have to say. 

While the X algorithm might be unpredictable, there are some things that you should take into account when preparing your tweet that can help it go viral, including: 

  • Use trending hashtags and popular trends – By using a trending hashtag, you are tricking Twitter (X) into showing your tweet more often. How exactly does it work? If a hashtag is popular, it means that people interact with it and tweets containing it. By adding it to your tweet, you are giving the algorithm a signal that people who are interested in the tag specifically might find it helpful or engaging, even if they’re not your followers. 
  • Be relatable – People love relatability. There is so much perfection surrounding us from every side, that people crave the authenticity and stories they can simply relate to. Whether that’s a funny anecdote about your work, a memory you want to share with the world, or something else, try to be relatable. 
  • Provoke a discussion – People love sharing stories, memories or opinions when prompted to do so – use it to your advantage by asking a question they will be eager to reply to. 
  • Use visual content – Tweets containing visual content tend to do better than those that only contain words – not to mention that if you want to catch the attention of someone surrounded by tweets, you need to get creative to make them pay attention to yours. 

How Much Does It Cost to Promote a Tweet? 

There is no fixed pricing for promotions done using Quick Promote or X Ads Manager, as there are several things that can influence the price – the billable actions and target audience being two of them. There’s also bidding – many individuals and brands want to promote on X, that’s why you (or actually the platform) will have to bid for the ad spot, which can heavily influence the cost of an individual ad. 

As far as Twenvy goes, we have three packages available – Individual for $69/week, Influencer for $99/week, and Pro for $199/week. 

The Bottom Line 

The number of impressions is one of the main metrics of your X account. It’s a great indicator of how your account is performing and whether you need to introduce some changes to it.  And if the number of impressions you’re receiving is not satisfactory, you can always promote your tweets to improve it. 

And how to get more impressions on Twitter (X)? There are many ways to do it, some more effective than others, and which one will be the best for you depends on several factors, including convenience, whether you want to boost only one tweet or your whole account, and how much money you can spend on promotion. 
Longevity is also an important factor in the decision-making process, and if you want to build a loyal audience, then promotion through followers’ growth might be the best and most effective choice. Get in touch with us today, and grow your account organically with our X (Twitter) growth services.

Maddie Schultz
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