what are twitter hashtags

If you are on social media, the chances that you’ve heard about hashtags are high. These little phrases and words can help boost your account and brand. However, many do not know how to use them properly or even what they are.

So, what are Twitter hashtags, and how do you use them to increase traction on your account effectively? 

This article explains what Twitter hashtags are and some hashtag tips you can use to effectively grow your Twitter account.

What Are Twitter Hashtags?

trending twitter hashtags

Hashtags are one of the most well-known characteristics of Twitter. These tags are used in tweets that are related to a specific topic. People use these tags to identify a particular topic easily and can use them to track or follow a trend.

There are two components to every hashtag, one of which is the “#” symbol. Twitter was one of the first platforms to adopt this symbol before it became widespread and slowly moved to social media platforms like Instagram.

The second component of a hashtag is the phrase or word that comes after the symbol, which completes it.

So, a hashtag is essentially the pound symbol with a word or phrase in front of it.

The Importance of Using Hashtags on Twitter

twitter hashtags

One significant benefit of Twitter hashtags is visibility. The reason for this is that using hashtags is essentially Search Engine Optimization (SEO). By using the right phrase or words (relevant to your niche), your account can gain maximum traction and lead to higher engagements.

When a Twitter user searches for a particular hashtag, the social media platform displays all relevant public posts and Twitter profiles that use the hashtag.

In such a fast-paced social media world, where Twitter is overrun with thousands of tweets, it is easy for your tweets to get overshadowed. Generally, your tweets only last for about 15 minutes. 

After this period, your tweets will only be seen by users who visit your profile. Therefore, a hashtag goes a long way in elongating your tweet’s lifespan. 

By adding popular hashtags to your tweets, you increase the odds of reaching a wider target audience, leading to more views, likes, retweets, and possibly follows.

Twitter hashtags provide a fantastic way to organize and categorize tweets, meaning users are more engaged because they can quickly discover topics relevant to them.

Furthermore, these hashtags help users sift through the noise and find topics they are interested in or topics that quickly provide the information they need. They allow users to find others with similar interests, leading to entertaining and engaging public conversations.

Ultimately, hashtags are vital for brands looking to increase engagement on Twitter. With hashtags, you can increase retweets, likes, shares, bookmarks, and more. 

How to Use Twitter Hashtags Effectively?

most popular twitter hashtags

There are no special requirements for using Twitter hashtags. As long as you have an account, you can utilize this feature. Nevertheless, there are efficient ways to make use of hashtags to produce maximum results. Here are some of those ways.

Use Hashtags on Relevant Tweets

People tend to get carried away when using some of the most popular Twitter hashtags. However, if you plan to make the most out of them, you need to be intentional with their use. 

Organize your tweets in a manner that immediately tells first-time visitors what industry you are in.

Endeavor to send out relevant content at regular intervals because older tweets may get lost in the virtual world that is Twitter. That said, you need to be careful, as tweeting too often may have less-than-optimal results. 

When using a hashtag, make sure it is relevant to the content of that tweet. This means that if you are tweeting about a product from your brand, you should include hashtags related to that product or your brand. 

For example, if you are promoting a new clothing collection, you can use hashtags like “#Fashion” or “#NewClothingCollection.”

Keep in mind that posting tweets with irrelevant hashtags or using too many hashtags can lead to these tweets being labeled as spam. In some cases, your Twitter account may be suspended.

If you like, you can use the hashtag suggestions from the list of hashtags that show up when you type the pound sign.

Spell Words and Phrases Correctly

Using hashtags requires precision. You need to pay attention to how words and phrases for specific hashtags are spelled. This is because any slight mistake ultimately renders the hashtag irrelevant and defeats the purpose of using it.

Spelling a hashtag wrong means that your tweet will disappear as quickly as a tweet without a hashtag. 

So, when you want to post, take your time and study the tweet. Don’t be in a rush to post; proofread your content and make sure everything is spelled properly and your thought is articulated.

Use Easy-to-Remember Hashtags

Another way to make the most of Twitter hashtags and increase visibility is to use simple hashtags that are easy to remember.

Understandably, there are already a lot of trending Twitter hashtags, but if you happen to be creating a new one, you should keep this tip in mind.

Ensure to research and take note of the niche hashtags you can use. Another thing you can do is monitor your competitors and see how they utilize Twitter hashtags. You could learn a thing or two from them. 

Find a Balance

Generally, there are two types of Twitter hashtags. We have broad hashtags and niche-specific hashtags. Hence, you need to find a balance between the two. 

For example, if you were looking for candy, you could simply type “candy” in the search bar, and you would find a plethora of cake-related results. 

On the other hand, if you were looking for something more specific, for example, gummy bears, you do not want to sift through all the results. So, you would need to search for “gummy bears.”

You should apply this to your brand. Figure out which tweets require broad hashtags and which require niche-specific ones. Figuring out this balance can be tricky, so you may need to do trial and error for a while.

What to Avoid While Using Twitter Hashtags?

Here are some things you should avoid when using Twitter hashtags:

  • If you are trying to increase traffic to your website, you do not need to use hashtags in your tweets. In fact, you are more likely to generate clicks without hashtags or @mentions.
  • Avoid using hashtags in excess. Granted, some topics have numerous keywords, but using too many can confuse the Twitter algorithm. So, stick to a few hashtags per tweet.
  • Do not use spaces or punctuation in your tweets because the algorithm would not recognize the space or punctuation. For example, “#Throwback Thursday” would be recognized as “#Throwback.”


Hashtags are quite popular on Twitter and for a good reason. This innovative feature allows users to find topics that they are interested in easily. It also provides brands with the opportunity to expand their business by increasing their engagement.

While free and available for use, certain tips can help you take full advantage of hashtags, such as using simple hashtags and spelling them correctly. 

As long as you follow the tips in this article, you can facilitate your Twitter growth and take your brand to the next level.

Maddie Schultz
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