How to Use Twitter Moments to Curate and Share Engaging Stories?

Twitter is one of the most powerful social media platforms for connecting with potential customers. However, sometimes it’s not possible to tell your audience a full story with just one tweet. The good news is that the platform now has Twitter Moments, a feature that allows you to give your audience richer stories.

Using a Moment on Twitter, you can now create engaging stories and build better relationships with your target audience. The tool allows you to create longer-form content using a collection of selected tweets. Wondering how to make Twitter Moments? Well, you’re in luck as this article takes a look at what is a Twitter Moment and how you can use it to grow your brand.

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What Is a Twitter Moment?

A Twitter Moment is a feature that was first released to the public in September 2016. Unfortunately, despite the feature being available for a couple of years now, most brands aren’t taking advantage of it. The problem could be that most brands aren’t aware of it or simply don’t know how to use it. Luckily, we will tell you everything you need to know on how to make a Twitter Moment a valuable asset for your brand.

Let’s start by looking at what is a Twitter Moment. A Twitter Moment is a social media content creation feature on Twitter that allows you to gather a collection of tweets to curate slideshows or what is commonly referred to as Moments on a given topic. The result is engaging content or a story that is told dynamically.

The feature is found on the Moments tab, and the collections of tweets are categorized under interest areas and topics such as fun, sports, and entertainment. The categorization makes it easy for Twitter active users to find content on topics they are interested in. Each collection of tweets has a cover photo and an introduction that gives the audience an idea of what the Moment is about.

Moments help Twitter users to keep up with their favorite topics without the need to read multiple tweets from loads of people. Besides, brands can use Twitter Moments to promote products and events or showcase positive consumer feedback.

The Types of Twitter Moments

Let’s now have a look at the popular types of Twitter Moments.

Current news items or stories – If you want to tell a big story, you can curate a Moment using tweets on popular content from global events, emerging trends, or recent industry happenings.
Inspirational story Twitter Moments – This type of Moment is based on an inspiring or motivating story or event. For instance, if you’re a parenting brand, you can create a Moment based on inspiring stories of work-from-home moms or dads.
Industry news Twitter Moments – As a business owner, you can promote your big company news using this kind of Twitter Moment. This will not only create hype around the news but can also help you raise awareness.
Positive customer feedback Moments – If you want to shine a spotlight on your brand or new product, curate a Moment using positive customer feedback. This will help your product get much-needed attention in addition to increasing your Twitter followers.
Recapping an event – Do you want to breathe new life into a past event? You can achieve this using a Twitter Moment. If the event can still provide value to your audience, make it more accessible using a Moment. This will also ensure the event stays on top of your audience’s mind.
Humorous memes – Put a smile on your audience’s faces by compiling a Moment based on funny memes or stories. For instance, you can curate a Moment based on top funny school memes that are targeted at students.

How to Use Twitter Moments?

Social media stories have become a popular way for brands to pass on information and engage with their target audience. While a single tweet can be used to pass an important message, a series of tweets in the form of a Moment provides a more effective way of telling a story to your audience. So, how can you use Twitter Moments as part of your social media content marketing strategy? Here are a few ideas:

Tell a Story in a Better and More Engaging Manner

One of the reasons why Twitter came up with Moments is to make it easier for users to tell a story. By linking related tweets together, brands can now give their audience a cohesive narration of a story. Moments also allow you to pair your stories with videos, photos, or infographics.

Share Breaking News

The real-time nature of Twitter makes it perfect for sharing newsworthy posts. Moments were designed to make it easier for Twitter users to access breaking news and events. Group a number of tweets on an emerging story and compile a Moment. This will provide as much information to your audience as possible on the story. Besides, using Twitter Moments to re-share a breaking news story or give your views on a viral post can generate lots of interest in your brand.

Tell What Is Happening Behind the Scenes

You can use a Twitter Moment to show your audience what happens behind the scenes. For instance, A Day in the Life of series can help you share what your typical day looks like with your followers. Behind the scene looks at events, employees, or the making of a product are excellent ways to humanize your brand.

Alternatively, you can use a Moment to showcase user-generated content. Gather responses from your audience and organize them into an interesting subject. You can even reach out to the owners of the responses and encourage them to share them.

Create a Tweetstorm

A tweetstorm is a series of tweets on an interesting topic that is posted in quick succession. If you’re sharing valuable information with your audience using a tweetstorm, a Twitter Moment can ensure it isn’t buried in your feed. Besides, a Twitter Moment will house the tweets making it easy for your audience to access and share them.

Product Demo

Twitter Moments can help demonstrate how to use a product. Moreover, a Moment makes the demo more discoverable. Make the demo more valuable by answering frequently asked questions on the product and also including positive reviews and testimonials.

Promote Your Content

If you have recently published a blog post, you can promote it using a Twitter Moment. For instance, you can post valuable insights or data from your blog post in the form of a Moment rather than sharing a link to the blog post.

Tips to Create the Perfect Twitter Moment

Use an irresistible and short heading to spark curiosity.
Use an eye-catching cover photo.
Make the description clear so that your audience knows what to expect.
Use a maximum of ten tweets to come up with the Moment.
Add a video, gif, or beautiful image to make your Moment more engaging.

Conclusion

Undoubtedly, Twitter Moments are a great way to keep your audience engaged. You have the liberty to choose the tweets to include in your Moments which is what makes this tool so powerful for generating conversation. Happy tweeting with Twitter Moments!