Whether you are a marketer who has already done some marketing on Twitter or a marketer who is still thinking about having a stake in the Twitter marketing game, there are more than a few Twitter statistics that are worth knowing. The knowledge of these stats will make decisions you make in your Twitter marketing much easier and your campaigns more effective and cost-efficient.
A good marketer knows that Twitter is a fertile place to promote their brand primarily because of the millions of active users the social media platform has. How many users does Twitter have, exactly? Twitter user number has almost doubled since 2017 and this trend will continue into the foreseeable future.
Why do people choose to go on Twitter? What kind of content does Twitter offer that other social media platforms do not offer? Your target audience on Twitter is mainly on it for their daily fix of the news. Twitter’s 280 characters give its user the experience of being informed about the latest news one post at a time. Although the kind of news may vary for the whole width of Twitter demographics, one thing is for certain; people go on Twitter to update themselves with the news at their convenience.
Model your marketing strategy according to the nature of Twitter and the latest Twitter statistics we are about to delve into, and you could never go wrong with your Twitter ad campaigns.
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Every successful social media marketing campaign’s foundation is good information, and Marketing on Twitter is no different. To have any sort of success on the microblogging service, you will have to learn about the numbers that define the Twitter universe.
As made obvious by these user stats, Twitter has hundreds of millions of user accounts. Start thinking of those user accounts as the potential reach of your ad campaign. Even just a fraction of the number of Twitter users will do good for your brand’s exposure.
Twitter is one of the most relevant apps these days that it is not at all risky to do an ad campaign on Twitter.
Consider these gender stats for a better approach for your Twitter ad campaign. Twitter is slightly used more by male users anywhere in the world. A slightly male-appealing ad campaign for your brand might work better on Twitter.
The greater majority of Twitter users are of the younger populace, so any marketing on Twitter should be tailor-made to be appealing to a younger audience.
Given that the average session spent on Twitter is not too long, consider creating Twitter ads that are short and sweet. Create ads that immediately grab the attention of a user as soon as they see your ad. In Twitter, brevity will go a long way.
Twitter marketers are allowed by Twitter to target audiences in any country, but the knowledge of where Twitter thrives the most can be an important piece of knowledge for your next Twitter marketing campaign.
Get in on the action, too! Take advantage of the fertile advertising environment of Twitter
There is no excuse not to have your ads on Twitter these days. Twitter’s reach and influence are something you just have to be a part of. Just remember to use only the most appropriate hashtags!
Using videos for your ads will always be a good idea.
Some fun but useful Twitter facts and stats to brighten your day:
Knowing is more than half the battle in Twitter marketing. These latest stats have just given you a clearer picture of how to approach making your next Twitter ad. If you organically grow your Twitter following and consider all the statistics that you’ve just learned in creating your next Twitter ad campaign, there will be no stopping you!