It’s no longer news that Twitter is one of the world’s most popular social media platforms. It has almost 400 million active users, which will only grow in the future. If you’re not already using Twitter for your business, you’re missing out on a lot of potential growth.
In order to stay ahead of the curve, it’s essential to know what trends will be popular on Twitter in 2022. But don’t worry, we’ve got you covered.
In this article, we will discuss the top Twitter trends for 2022. We’ll discuss how businesses can use Twitter to reach new customers and grow their brands. So don’t miss out – read on to learn all about it!
And when you’re done check out our other Twitter guides:
Why Would I Care What’s Trending on Twitter?
There are quite a few reasons why you should care about Twitter trends. They are as follows:
Reach a Broader Audience
Twitter is a global platform with users from all over the world. By understanding what trends are popular on the platform, you can reach a larger audience than you would if you only focused on your local market.
Grow Your Brand
Twitter is a great way to grow your brand. When people see your business name in trending topics, they’ll be more likely to remember and check out your products or services.
Twitter is a fast-paced platform, and trends can change quickly. By keeping an eye on trends, you can ensure that your business is always up-to-date with the latest news and information.
Get More Done With Your Paid Campaigns
If you’re running paid advertising campaigns on Twitter, understanding trends can help you get more bang for your buck. You can target users who are interested in the topics you’re trending on, and you’ll be more likely to get your ads seen by potential customers.
So now that we’ve talked about why you should care about Twitter trends, let’s get into the good stuff – the top Twitter trends for 2022!
Twitter Trending Topics in 2022
With these predictions, businesses can focus their Twitter marketing campaigns on the following topics:
Sustainability is a big trend on Twitter in 2022. More and more people are becoming interested in environmental issues and looking for businesses that share their values. If you want to reach these users, consider tweeting about sustainability initiatives that your business is taking. You can also use hashtags like #sustainability or #green to get users who are interested in these topics.
Health and Wellness
Health and wellness is another big trend that is popular on Twitter in 2022. People are increasingly interested in living a healthy lifestyle and looking for businesses that can help them achieve their goals. If you sell health-related products or services, tweeting about your offerings is a great way to reach potential customers.
The world is highly dependent on evolving technology. As a result, it is such a big deal on 2022. People love to stay up-to-date on the latest gadgets and gizmos, and they’re always looking for businesses that can help them stay on the cutting edge. If you sell technology products or services, tweeting about your offerings is a great way to reach potential customers.
Entertainment plays a crucial part in our daily lives. Most users love to consume content and always look for Twitter handles that can provide entertainment options. If your business is in the entertainment industry, tweeting about your offerings is a great way to reach potential customers.
Health and Fitness
As people become more health-conscious, they’ll be looking for businesses that can help them stay fit and healthy. If you offer products or services related to health and fitness, tweeting about them is a great way to reach potential customers. You can also use hashtags like #health or #fitness to reach more people to see your tweets.
With the global climate change crisis, more and more people are becoming aware of the need to protect the environment. If you sell products or services that help people reduce their carbon footprint, tweeting about them is a great way to reach potential customers.
Worthy mentions in this list include:
- Food and drink
- Sexual orientation
- Electric cars
- Books and Literature
These are just a few top Twitter trends that businesses should be aware of in 2022.
Twitter Trending Hashtags in 2022
Here are the top Twitter trends for 2022 that businesses need to know about:
Using Twitter Trends for Your Business: Top Tips
Brands can use Twitter trends in several ways to boost engagement and reach:
Use relevant hashtags trending on Twitter to get more eyes on your content
This is arguably the most obvious way to take advantage of Twitter trends, but it’s also one of the most effective. When you use relevant hashtags in your tweets, you’re more likely to appear in search results and get retweeted by other users.
Monitor trending topics and join conversations
Before jumping on just any hashtag, it’s important to research to ensure it’s relevant to your brand. Once you’ve found a trending topic that makes sense for your business, join the conversation by tweeting your thoughts and opinions.
Generate leads with Twitter ads
Twitter ads are a great way to reach potential customers who are already interested in your products or services. When you create an ad campaign, you can target users based on their interests, which means you’re more likely to reach people who are actually interested in what you offer.
Generate content around trending topics
If you can generate content around trending topics, you’re more likely to get noticed by the media and generate leads for your business. This could be anything from blog posts and infographics to video content and podcasts.
As you can see, Twitter remains a vital tool for businesses and individuals. We hope this list of top Twitter trends for 2022 has given you some ideas on using the platform to your advantage.
Keep these top Twitter trends in 2022 in mind to help create a successful social media strategy. Thanks for reading.
Do you want to grow your business using Twitter? Get in touch with us today, and we’ll help you create a social media strategy that works.