Twitter is one of the best business and marketing social media platforms and one of the best places to find out what’s happening globally. If you’re an avid user, it’s time that you learn to put all its features to work for you and grow your influence on this network. One feature that’s often overlooked is Trends. Today you’ll learn how to see what’s trending on Twitter and how you can find the trending topics before everyone else does.
If you’re not sure what trending on Twitter means, how the platform decides what’s trending and how you can capitalize trends, you’ll find all about it in this article.
How Does Twitter Decide What’s Trending?
On average, 500 million Tweets are sent every day. So, how does Twitter decide which topics are trending? This platform, just like Facebook, Instagram, YouTube, uses an algorithm to determine what will be the next current trend. Let’s not confuse them with popular topics, since trends are usually short-lived and at the moment, while popular topics tend to stick around for a long time.
Twitter trends are curated and tailored by complex algorithms that consider various factors, including interests, locations, people you interact with, number of Tweets related to the topic, time, etc. As a result, each experience fits an individual user. Therefore, figuring out trends, Twitter, and potentially popular topics is a challenging task. Thankfully, it’s not an impossible one, so keep on reading to find out a few valuable tips and tricks.
How to Find Trending Topics on Twitter
How to see what’s trending on Twitter? This is the most straightforward, fastest part of the entire experience. If you’re using Twitter on your laptop or computer, all you need to do is click on the #Explore tab. Next, click on the Trending tab, and you’ll see which topics are trending at the moment. Another option is clicking on the What’s Happening sidebar.
If you’re using the app, there are several ways to scout for Twitter trending topics. The options include checking the #Explore tab, the For You section, and the Trending section.
The average user can check location-based trends that are specific to the location they choose. In other words, you can check what’s trending on Twitter in other parts of the world. All you need to do is click on Location Trends on the Twitter site or app.
Things to Keep in Mind When Looking for Trending Topics
Now that you know where to find trends, there are a few other things to keep in mind when doing your research:
- Use the settings to find suitable topics: You can easily personalize your experience when researching for potential trends. You don’t have to stick to your location, niche, industry, or category. Twitter allows you to choose your preferences and do a more in-depth search.
- Not all users see the same trends: So many people are surprised when they hear that you and your friend might not see the same trends, even if you follow the same people, have similar interests, and live in the same location.
- Use other tools: Free tools such as Google Trends or other social media platforms are great research spots. What’s even better, you don’t have to pay anything to get valuable information.
Useful Tips to Get Your Topics Trending
Forecasting trends is an extremely hard thing to do; that’s why all social media platforms have a combination of algorithms that follow topics according to specific factors before they display trends for individual users. Thankfully, you can use a few tips to stay ahead of the crowd and be the one that sets the trends.
- Use Hashtags
Hashtags are tightly related to Twitter trending topics. Don’t fool yourself into becoming a part of every popular conversation! Instead, think carefully about which topics are important for you and how you can benefit from mentioning them. If one of your Tweets becomes a trend, it can boost your engagement rates and bring you new followers.
Thinking of unique hashtags will help you create a trend much faster than an already-trending topic that is over-saturated and all over Twitter. Imagine using the same hashtag as a huge company in your niche! When thinking of a campaign hashtag, ensure that it’s relevant to your business and one that doesn’t exist.
- Timing Is Important
When content creators want to share their thoughts on a particular topic, they make sure they are the first ones to. Joining the trend late might not have the effect you were anticipating, so it won’t be as beneficial. New hashtags are better than ones that have been trending for a while. That’s why our advice is to be a pioneer and a trendsetter! You can do this by curating a calendar, which we explain below.
- Create a Content Calendar
Creating a calendar can help you predict topics that have a chance of becoming a trend. Just keep a tab on previous trends, write them down in a calendar, and give them a try when the time is right. This is useful during holidays and before events that will probably be huge. Be the first one to start a trend by preparing Tweets and content related to the topics and let the others join.
- Be Real
When we say be real, we mean that the content you post should be fact-checked. We also mean that your account should be real! Don’t start topics that aren’t truthful, researched, and you’ve only heard about from unauthorized sources.
NBC News and other major news sources recently shared that Twitter changed the way they do Trends. Since the social network started being bombarded by fake user accounts and real accounts that spread fake news, conspiracies, etc, they had to bring in a change. Because all of this leads to misinformation, Twitter found a solution by introducing a representative Tweet. As the name suggests, this Tweet represents a topic and is meant to prevent the spreading of misinformation.
- Opt for Visual Content
Once you do all the research and find potential trending material, wrap things up with visual content. Visuals attract a lot of attention to your Tweets because users find them very useful. Opt for pictures that are easy to read, straight to the point, and say a lot with just a few words.
How to see what’s trending on Twitter and how to predict trends? Although the platform uses an algorithm and considers numerous factors, you can still learn how to forecast what can become popular. Ensure to use unique hashtags, be the first one to use them, don’t join the conversation too late, share real content, use visuals, and create a calendar for potential trends.