Although Twitter is all about text, this platform is becoming more image-friendly. Brands are starting to use images for marketing, and one of the first ones they work on is the banner. This is the cover photo on your profile and the first image your followers see when they visit your profile.
The header photo is an excellent way for brands to advertise their products and services for free. Although it requires extra work to create a fantastic image, you can benefit a lot after posting it. Unfortunately, many Twitter accounts underestimate the power of a great cover photo, so you shouldn’t be making the same mistake.
If you want to learn about the best Twitter banner size, the steps you need to follow for the perfect image, and the things you need to avoid, keep reading this article.
What Is The Best Twitter Banner Size
The best Twitter header size recommended by Twitter is 1500×500 pixels, with an aspect ratio of 3:1. The platform supports JPG, PNG, and GIF formats but doesn’t accept animated GIFs for a cover photo. All this sounds so easy and simple, right? Well, that’s not quite the case. If you want to create a great Twitter banner, you have to consider certain factors.
One of those is the profile image with a size of 400 pixels to 400 pixels. Most people forget that this picture will go over the banner and is located in the bottom left part. How much this image will take away from your gorgeous new banner depends on what kind of device you’re logged in from. For example, mobile device users will see more of your Twitter header image, while the ones using a computer will see a lot of the profile photo covering the banner. Keep this in mind when creating the image, and don’t place any information in the space meant for a Twitter profile picture.
Sometimes Twitter will crop parts of the photo for a better, more optimized fit, and you can end up with a picture that doesn’t show the important words. When you use a browser, you might see less of the top and bottom parts of the banner. That’s why you should avoid adding relevant information to the top and bottom of your header image.
Steps To Create The Perfect Banner
Now that you know the preferred Twitter banner size and what to keep in mind when creating the image, it’s time to learn how to make the most amazing photos. The purpose of these images is to attract attention, primarily if you use this platform for business. You need a photo that will catch everyone’s attention, bring you new followers and potential customers.
- Think About Your Target Audience
Before figuring out the image size, colors, and styles, you need to think about your target audience. If you’re running a wedding business, there is no need to add cover photos that show pets. If you run an insurance company, you don’t want too vibrant, illustrated, and playful images. Focus on figuring out what your target audience loves, then make your headers all about it.
- Opt For High-Quality
High-quality images should be your only choice. Aside from using the proper banner sizing, you should also make sure that the image is not blurry and with watermarks. Although you can use royalty-free images, you should stay away from photos that everyone uses. Your Twitter cover should be unique and not just a random photo that you liked.
- Add Information
Your Twitter header photo should include all the information that a potential client needs to know about your business. This includes your logo, contact information, social media handles, and more.
Another great idea is to promote new services, products, and events using this cover photo. In other words, create an image for your next event and upload it as a cover on Twitter. When followers visit your profile, this will be the first thing they see.
- Make It Branded
One of the best ways to promote your business on Twitter is with a branded Twitter banner. When users visit your profile, they should know that you’re a serious brand that invests time even in small details such as the banner image. To make header images branded, you should keep them interesting, with brand information, and stick to a style that is typical for your company. Opt for the same color palette and editing style with the rest of your images, posts, and synchronize what you share on various social platforms for bigger exposure.
Don’t forget to use editing tools and templates to create the branded images. Don’t mix too many different templates, and don’t add too much text because people will find it hard to read.
- Send A Clear Message
The text that you’ll enter should convey a clear message all your followers will understand. It should be easy to read, simple, and straight to the point. If you write too much, people might quit reading after the first few words.
Also, stick to a simple aesthetic. Since you can only use an image to make the first impression, make it a good one. Simple, neat pictures that aren’t cluttered and hard to understand are what every potential customer will read.
- Use Hashtags
Did you know that banner hashtags are a thing? Well, when you want to promote your business, it’s a good idea to have your hashtag that you’ll use all over social platforms. Make this hashtag a part of your cover image, and it can turn out to be a real sensation. Brands love when customers mention them via hashtags because it gives them exposure to broader audiences.
Have you heard that Tweets that contain hashtags are more likely to get a retweet? Well, that should be a good enough reason to create your branded hashtag and use it in the cover photos.
Twitter Header Image Do’s and Don’ts
Before we wrap things up, we wanted to go over the biggest do’s and don’ts to keep in mind when creating and uploading a header on this platform. The banner image can turn out to be a powerful marketing tool if you know how to use it.
- Do use the correct header image size. The platform recommends these sizes for a reason. The fact that one size will appear differently to mobile users and desktop users is something you can deal with easily.
- Do put all the relevant information in the middle of the picture. As we mentioned before, Twitter can crop your photo depending on the device, even if you use the recommended size. If you want to make your hard work count, place all the information that matters, such as handles of other social media platforms, numbers, email addresses, somewhere in the middle of the photo. Using the center is also essential because it’s the first thing that any Twitter user will see when opening your profile.
- Do change your Twitter cover often to show that you’re a creative brand and that you always put in the work. Your audience wants to be up-to-date, so one of the best ways to do that is via the header image. For example, if you’re launching a new product, include it in the new cover photo.
- Do think about your profile photo and how it will fit together with the header. It’s great to use two images with similar styles to make the profile even more on-brand.
- Don’t ever use low-quality images, pictures with watermarks, or photos that are not royalty-free. Yes, taking your photos, editing them, and making them suitable for a Twitter header photo is not easy. But, it will be worth your time. Stealing images from other creators is a huge no. A photo with a watermark can suggest to your followers that you don’t care enough to create a wonderful image.
- Don’t overdo it. Adding too many colors, too much text, and several pictures in a single cover photo can be too much. You need a visually pleasing image, so don’t overdo it with the graphics. Your Twitter visitors can feel overwhelmed with all the information and hues.
The ideal Twitter header size is 1500×500 pixels. When creating a cover photo, you need to think about the parts that the profile image will cover and avoid adding information in the top and bottom parts because Twitter might crop them.
Aside from scoring the ideal size, the visuals of your cover image also matter. To create the perfect eye-catching banner, you need to set your target audience, learn what they like, create branded images that will contain your company’s information, and always opt for high-quality images.
As you can see, a lot of work goes into creating the most fantastic cover photo. The banner image is quite meaningful because it’s the first thing your fans will see; that’s why you have to make it a good one. All you need to do is follow our tips and be creative with your work.