Twitter is one of the oldest but still growing social media platforms. It currently has an impressive 300+ million active users who tweet at least once a month. You can use the app for many things apart from commenting and liking. For instance, you can follow your favorite news network online and get updated with the latest while on the go. If you are a sports fanatic, you’ll be happy to know that you can follow your favorite team’s Twitter account for transfer, injury, and score updates. Even powerful world leaders and tech billionaires like Elon Musk use Twitter to share their views. This shows that Twitter is among the best social media platforms in the world.
That said, if you are new to the platform and want to make the most out of it, how can you achieve this? Below are tips on how to effectively use Twitter not only to communicate but also to advertise your brand or business.
And when you’re done check out our other helpful Twitter guides:
- How To Use Twitter For Business in 2022
- How to Embed Twitter Feed on the Website
- What Are Twitter Communities and How to Start One
- How to Schedule Your Tweets
- What Are Twitter Carousel Ads?
- How to Use Twitter Agency Playbook for Twitter Ads
- How to Advertise on Twitter: A Guide to Using Twitter Ads
- How to Make Your Video Viral on Twitter?
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How to Create a Twitter Strategy
Twitter is more than just a way to stay in touch and share your opinion with the world. Its wide number of active users and features makes it one of the best places to launch a marketing campaign for your products and services. However, just like any other sales campaign, strategy plays a crucial role in determining whether it will be effective. So, below are tips on how to make a good Twitter strategy:
Audit Your Business Account
If you already have an active Twitter account set up for your business, we recommend doing an audit first. This will help you discover what’s working and what’s not, so you can develop a better way to drive up user engagement. Find out how many followers you have, the number of tweets posted, and most importantly, the engagement you received from your target audience. This might sound difficult, but it is actually much easier when you use Twitter Analytics for such data.
In addition, finding out which of your tweets performed better than the rest will give you a deeper understanding of the type of content your audience enjoys the most. You can then use this information to come up with content that attracts your target audience the most.
Come Up With a Plan
A plan is vital for the success of a business. It will help you know what impact your marketing strategy is having on the growth of business growth, so you can make changes where necessary. Align your plan to fit your business objectives and split them up to make it easier for you to measure your business’s success rate over given periods. If, for example, you want to increase your business’s website traffic, you can check a month or two after launching your Twitter campaign strategy to know if there is any positive change in your site’s traffic. Use Twitter Audit to check your baseline click-through rate and compare it with the one you have achieved after a certain period.
Make Use of Twitter Trends and Hashtags
It’s no secret that hashtagged tweets get more engagement than those without. They are also an excellent way to showcase your business or brand to active users that fall in your targeted audience. Not so fast, though; you don’t want to just post hashtags everywhere without knowing what you are doing. Instead, create a campaign hashtag that encourages your followers to keep retweeting your original tweets.
Find an Social Media Account Manager
Running a business can be time-consuming and difficult but it is even more difficult if you are also managing your social media accounts. Therefore, hire an account manager. Almost all major brands and businesses have at least one nowadays to manage their Twitter accounts. Doing so will prevent a scenario where your followers and target audience get late responses on matters concerning your business.
Furthermore, promptly replying to your Twitter followers shows how much you appreciate them for their support. This will encourage them to engage more in your tweets and drive up engagements and organic traffic.
Use Twitter Ads
Paying for Twitter ads is the best way to start marketing your brand, especially if your account is new and has few followers. By doing so, your tweets will be shared across the entire platform and thus reach more people, even those not on your follower list. It also showcases your account to more people, allowing you to grow your target audience and gain more followers. Users can engage with posted ad tweets, and you can stop renewing your monthly subscription once you have reached your goal.
Find Out the Best Time to Tweet
People hardly spend the whole day on Twitter. The time most of your target audiences are available will vary depending on their age group and location. Even though your tweets will remain in your profile for as long as you don’t delete them, they can be pushed further down the feed by newer tweets, making it difficult for your target audience to see. Use software like Sprout’s ViralPost to monitor your audience’s active Twitter hours to know the best time to post.
How to Use Hashtags on Twitter
A hashtag is indicated by the #symbol and is used to index topics or keywords on Twitter. This feature is helpful if used correctly, as it allows people to follow topics that interest them. Here are tips on how to use hashtags effectively:
- If you are making your own hashtag from scratch, ensure they are short and easy to remember
- Use the search bar to check the most trending hashtags and include them in your tweets
- Partner with influencers to make your hashtag trend
- Use branded hashtags if you have subscribed to Twitter ads
- Give offers or prizes to those who retweet your hashtagged tweets the most
When to Post on Twitter
The best time to post online can vary from time to time, sometimes due to unforeseen circumstances. For example, during the Covid19 pandemic, tweets seemed to get more engagement almost throughout the day as people were stuck at home and more active on social media platforms. However, this changed once Covid19 cases dialed down and people resumed their regular work and study routines. Currently, the best time to tweet would be anywhere from 8 am – 8 pm from Monday to Friday and from 9 am to 10 pm on Saturdays and Sundays.
Most Effective Way to Engage on Twitter
Are you new to the bird app and want to learn how to use Twitter more effectively? You are in luck. Here are ways to make your tweets more engaging:
- Like and retweet content from other Twitter users
- Keep your tweets as brief as possible
- Respond to tweets promptly
- Find out when Twitter users are most active before tweeting
- Use trendy hashtags
- Add videos or images to your tweets
- Ask for retweets
Twitter Tips for Beginners
If you are looking for the best tactics on how to use Twitter for beginners, below are a few guidelines:
Come Up with a Profile Name/ Handle
Your Twitter handle is what you will be addressed with while using the social media platform. It doesn’t have to be formal and can contain characters, including numbers, to distinguish you from users with similar handles.
We don’t recommend coming up with a very long name or using too many characters, as this would make it harder for people to remember.
Upload Your Profile Photo
Twitter users may find it difficult to trust someone who doesn’t have a profile photo. If you want to appear genuine and not be perceived as a troll, choose a picture, preferably one where your face is visible, and set it as your profile photo. If you own a brand or business, upload an image of the business or services you are offering.
Write a Good Bio
Your Twitter bio is where you talk more about yourself, hobbies, and what you do for a living. Twitter has implemented a character limit of 280, so you’ll need to be brief and straight to the point. Only write about what’s important to maximize the small space available.
Add Your Website
Twitter provides an area where users can mention their websites. This is very important as it allows your target audience to find more details about your business or brand and the products you are selling.
Choose Privacy Settings
Do you want everyone to see your tweets? If so, set your Twitter profile to Public. On the other hand, if you want to limit people who can view your tweets, ensure you change your privacy settings to private. Putting your account to private means only the people you approved as followers would be able to see your tweets.
Twitter is the best place to market your brand or business. You are provided with various tools to do so, and you can incorporate a strategy to help you achieve your goals more quickly. Also, if you are a beginner or want to market your brand more effectively on this social media platform, you can read other tips we posted earlier.