Twitter has garnered over 300 million users worldwide. If you want to reach as many of those users as you can on the platform, then read this guide to know how.
There are already a lot of articles that give out tips on how to grow your business using Twitter. They contain tons of best practices that you should follow to succeed.
But in this article, we’ll tell you a simple technique to increase your visibility that doesn’t require much skill to do.
We’re talking about Tweet scheduling – an easy but very effective method of widening your audience.
And when you’re finished, take a look at our other Twitter guides:
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Scheduling tweets might seem like a super-easy task. But the simple automation of posting tweets has tons of benefits. Here’s what you will gain when you schedule tweets in advance:
Having to think up tweets as you need to post them in real-time can be stressful.
But if you schedule tweets in advance, you can relax after finishing a session of composing posts. You can move on to work on other stuff without worrying about what to post multiple times a day.
Managing a business takes a lot of time. And you can’t allocate a lot of it just to working on your online presence. That’s why companies hire a dedicated social media manager for the task.
But if you don’t have the resources to hire someone else, you can easily do it on your own with the help of scheduling your tweets.
When you schedule tweets ahead of time, you will just have to spend an hour or so composing tweets for the whole day or even the whole week! No need to be on Twitter every time you want to post something.
To better reach such a huge audience on Twitter who live in different time zones, it’s a great idea to schedule your tweets in advance. This way, you won’t have to stay up late at night just to post a Tweet to target those on the opposite side of the globe.
If you plan tweets in advance, you can create more cohesive campaigns. You can sit down and compose a set of tweets that are tightly related to convey a solid message to your audience.
Scheduling tweets is really very easy. You can do it using a computer or your mobile device.
You can schedule tweets up to 18 months in the future. So, if you’re a person who loves to get things done ahead of time, then this is just the perfect practice for you.
Unfortunately, the Tweet scheduling feature is not available on the Twitter mobile app. But, if you’re outside without access to a PC and an idea struck, there is still a way to use your phone to capture it for a future Tweet. Here’s how:
Another method you can do if you want to use your mobile device is to install third-party apps. These productivity programs will help you manage multiple accounts, schedule future posts, and even let you cross-publish on other social media sites. Some popular apps are Hootsuite, Buffer, and IFTTT.
If you plan on utilizing Twitter Ads, there is another method to create scheduled tweets. These tweets can be included in whichever ad campaign you want. You may schedule tweets in advance for up to a year.
Follow these instructions on how to schedule tweets via Twitter Ads:
Hundreds of thousands of tweets get published every minute. Don’t let your posts be lost in that sea of online blurb.
An effective way to be more visible is to learn the best times to post your content. You can be sure to catch people’s eyes at the right moment when they are on Twitter. Take note of the time zones of your target audience so you can adjust posting times accordingly.
Preparing your posts ahead of time means you don’t have to worry about what to post multiple times a day. But that doesn’t mean that you can just ignore Twitter for the whole day.
The best way to get loyal followers is by replying to engagements on your posts. You don’t even have to be online the whole time. Just check in every couple of hours to reply to comments and messages.
Devastating news can happen at any time. And when an unrelated scheduled post you made is posted publicly at such an inopportune time, you may appear unconcerned about what’s happening.
To avoid being accused of insensitivity, always check your scheduled posts if they are still relevant to the current events. Adjust your posts during chaotic times.
Save time, and effort, and lessen your stress by scheduling tweets in advance. It only takes a little to do but you get to reap a lot of benefits.