Twitter Moments has been available to the public on the social media platform since 2016. But not a lot of people are aware of this feature.
Of course, Twitter has been making Moments to feed its users for years. But it’s now time to take advantage of this feature and use it for your personal or business purposes as well.
In this article, we will discuss these points:
After reading this article, you will hopefully have learned something new that you can use to grow your business online and take a look at our other Twitter articles:
Table of Contents
Moments are a group of curated Tweets that tell a story. The collection of Tweets can be from you and other users. They are collected and grouped together in a Moment to create, as its name suggests, a memorable moment.
Moments are categorized by topics. The range of topics that you will see on Twitter are:
They appear as a snippet with a cover image, title, and description. When you click on a Moment, it will expand to show the other Tweets included in the Moment.
You can click on each individual Tweet to like, read the comments, write a comment, or Retweet it. You can also report any Tweet included if you think it contains sensitive content.
If you love the Moment and would like more people to see it, you can share the Moment on your feed.
Twitter is filled with over 6,000 Tweets per second. That’s about 500 million Tweets per day! Without any form of organization, the numbers are just overwhelming and Tweets can just get lost in the vast sea of Twitter.
Fortunately, Moments is here to help you organize Tweets that are related to each other. By grouping together Tweets about a single topic, content creators are able to form a cohesive story or picture regarding the topic.
Brands make use of Twitter Moments to grow their business. Here are the common topics they create Moments for:
For example, a company is launching a new video game. Before it is released into the market, they want to create hype.
To get people excited about the upcoming game, the brand may post Tweets containing video teasers and messages from the game developers.
The company can then collate all these promotional Tweets and then add some Tweets from thrilled fans who are looking forward to the game’s release. This Moment can then be shared and promoted on Twitter for all the world to see.
The combination of the game promo Tweets and the fan Tweets create a picture of fun and excitement that will attract more interest in the game. The hype looks real with all the personal statements from fans and analysts.
Let’s say you have an event coming up and you will want to use Twitter to promote it. You want to attract an audience to sell tickets to or just to get viewers for your event.
To achieve this goal, you post a lot of Tweets regarding the event.
When you create a Moment, you can add Tweets that talk about what the event is about, Tweets from event participants who are also excited to be attending there, and Tweets from your followers who are looking forward to it.
But you also need to acknowledge and promote your event sponsors. So, you need to post their ads too.
By interlacing the sponsor advertisements in with the other Tweets in a Moment, you are creating a seamless interjection of their brand without being too loud or stealing the spotlight.
People become loyal fans of brands that they feel like they personally know. Learning about the brand’s humble beginnings and interesting history is what endears the brand to its customers.
As a business, offering a year-end summary to your followers is one way to get people to know your brand more.
Your year-end Moment will contain event highlights or milestones for the year. For example, you can add Tweets of new products you have launched, improvements you have made, and achievements you have received within the year.
You can also include Tweets from your co-workers and employees talking about their positive experiences with your company. Tweets from supportive customers are also a plus to your company image.
The Moment you create at the end of each year will summarize your growth and help you grow more in the coming year.
Everybody loves knowing secrets. Getting to know what happens behind the camera or the extensive preparation for an event is a big pull to audiences worldwide.
The candid shots, the funny retakes, and the inside jokes are usually what content creators offer as extra content to their donors. It gives people an inside look into the more personal side of the creators.
By creating a Moment filled with snippets of sneak peeks and behind-the-scenes photos and anecdotes, you are bound to attract people’s interest and love.
You can also do this kind of Moment for upcoming events and product promotions. That’s the good thing about Moments, they are so flexible and versatile. You can create as many Moments you want, and they all do the job of growing your audience and brand.
These are just some ways how brands are currently using Moments. Maybe you can think up some other interesting Moments for your brand that will fit your style.
Creating a Moment is very simple and easy. You can use any web browser, either on your computer or on a mobile device. It is more advisable though to use a desktop because it is faster to navigate on than the small screen of a mobile device.
Whether you have an existing Moment that you would like to add more Tweets to or you’re just creating a new Moment, here are the simple steps on how to add Tweets to your Moments.
Remember, you can only create, add, and edit Moments on Twitter.com. You can access it through a computer browser or a mobile device browser. The Twitter mobile app is only good for viewing Moments.
To make your Moments more attractive, here are some steps you can do:
There is no way for you to add your Tweets to a Moment owned by another user. However, you can DM (direct message) the author and ask for your post to be included. As long as your Tweet is public, you can send the author the Tweet link so he/she can add it to the Moment.
There is no remove button that you can immediately click to remove your Tweet from someone else’s Moment. What you can do is to go to the author’s profile and block the Twitter user. This will, in effect, also remove your Tweet from his/her Moment.
But, if you don’t want to block the person, you can just send him/her a message and ask for your Tweet to be excluded from his/her Moment. There are people who are still kind and decent nowadays.
Twitter Moments are a great way of telling a cohesive story using Tweets from various users coming from different angles. It’s a fun and candid way of creating memorable moments for your brand and audience.Take advantage of this amazing feature to help your brand grow.